D4Y

[Step 3] The Truth of Building A Successful Online Business

So, now that we have identified our target market (those specific people whose problem you can solve) and created a value-packed lead magnet to use to draw our prospective clients in (that thing that begins to solve their problem), it’s time to put these prospective clients in front of some profitable offers!

Step #3 of starting your online business: Create a site that PROVES you can solve their big problem!

Now, once you have your target market, created a product or service that will solve their big problem, and you have a killer lead magnet to give away… you need to create a persuasive sales page or webinar on your site that PROVES you can solve their problem.

You can do this with a well-crafted sales letter or webinar. This is really nothing more than a presentation that gives prospects more information, content, and reasons why they should buy your product. It’s what you use to persuade the reader to buy.

After all, you have to PROVE to people that your product can and will help them. There is so much noise in the crowded marketplace today making it vital that you stand out from your competition.

Your sales page or webinar is what does this. Once they’ve received your lead magnet, you’ll want to drive them to your sales page or webinar at some point in the funnel.

You can have a written sales letter, video sales letter, or webinar to do your selling. No matter the method, you must be persuasive enough to get people to open up their wallets and part with their hard earned money.

Again, they have a problem… you have the solution. The strongest way to show them how their life will improve when they use your product is to paint a clear picture for them using testimonials and case studies.

Think of your sales letter or webinar as your 24/7 sales person… but instead of them going door to door, talking to one person at a time… your sales pitch is written down on your site. This allows you to scale your message and speak to a larger crowd.

You want to speak to your market’s pain points in which you are offering solutions. The deeper you dig with hitting their pain points, the more emotional they will be in purchasing your solution.

It all comes down to showing the prospect you have their best interest at heart… that you really want to help them get what they want.

One of the best ways to reach their heart is by showing testimonial videos from real clients who have had success with your products or services. This creates relatability for the prospective client which will often allow them to relax and feel comfortable that you are the right answer for them.

No matter who lands on your site… they’ll be thinking “how does this site content or information help ease my frustrations or solve my problems?” In other words, what’s the specific and measurable benefit you offer to someone that lands on your site?

Again, this is why you want to find the BIGGEST problems and focus your presentation on those… since they’re in the “search mode” for solutions to their problem. People are already motivated to solve their issues if they’re online looking for solutions… so you have to show them that YOU are the one who can help them.

People don’t buy products… they buy solutions. People don’t buy fertilizer… they buy a green lawn. They don’t buy a drill… they buy a hole in the wall. They don’t buy a diet… they buy fitting into that old bathing suit. So focus on catching their attention with the problem… and then using the sales letter or webinar to PROVE you have the solution.

Bottom line, here is where to go from here…

Craft a well-written sales letter, video or webinar and make sure the message matches exactly what your market wants. This is the part that will really loosen their wallets, so make sure you don’t take any shortcuts here!