You only have to do ONE thing to truly increase your leads AND continuously turn those leads INTO customers.
This one thing can mean the difference between a lead Xing out of your order form OR signing up for a lifetime subscription of your product. Or perhaps it’ll be the difference between a lead hitting the ‘download now’ button or clicking off your website entirely. Or maybe it’s going to be the difference between a new lead opening your email or marking it as spam. It affects ALL of these scenarios, ALL the time.
And that one thing is…
‘Sharing.’ 
And by this, I don’t mean the ‘Share’ button on Facebook.
Of course, your market research, sales funnel, content marketing and security tested, and having a Google-ranked website are all important elements of an online business.
But are you sharing?
Let me explain, as it’s highly important you don’t mistake or interpret this version of ‘sharing’ for giving any of your business away for free OR pushing sales pitches all the time.
If you want to increase the business you’re doing, you need to share what you know. This can be accomplished in infinite ways. Here are a few:
1. Writing for your own blog
2. Guest blogging for other’s blogs
3. Vlogging (video blogging)
4. Creating a free group on Facebook where people can learn more about what you know and reach out to you for help
5. Posting on social media about the latest trends you’re keeping up with and concepts/products you’ve recently learned about
6. Sending out a newsletter to your list about a new product/concept you think would be valuable to them
7. Offer 3 people the opportunity to try your latest product for free for a limited time in exchange for feedback
By no means do I suggest you offer yourself or your products up for free… but the fact is: you sharing actively about what you specialize in, whether it’s making socks or building online sales funnels, is often the difference between your success and failure.
This is about more than positioning yourself as a guru or the expert of your field. It’s more visceral, more emotional and much more raw than that. The importance of ‘sharing’ in business boils down to this: if you don’t care enough about what you are selling to share it, why should other people care enough to buy it from you? It’s that simple.
This is your livelihood. Do you care? Do you share? I’m not just making a bad joke here, I’m making a very expensive point, for those of you still choosing not to.
This (your business) is the reason you get up in the morning. No more of that BS about waiting for the weekend. As a business owner (and a person that exists on this planet of awesomeness) you have to LOVE what you do and what you’re creating enough to shout it from the rooftops.
Did I go too far with that one? Maybe you’re not proud of what you do. Maybe you’re stuck. You need a different blog post altogether then.
My point is that when your “work” or business becomes your true passion, it should feel easy to share.
Not there yet? Dreading your Mondays? Google Gary Vaynerchuk and watch every single one of his videos and then come back here.
Moving on, here’s a quick example to make the effect this ‘sharing’ thing can have a bit more clear:
I have a friend named Joe Hughes. He is, to say the least, an incredible horse trainer. As are his kids. Joe and his family are helping to save the wild horses, Brumbies, of Australia. In order to do this, they are training them and then rehoming each horse. Great idea, right?
Here’s the catch: Joe and his family live in the middle of nowhere. Literally. They have thousands of acres in New South Wales, Australia. We’re talking the kind of place you need four-wheel drive all year long.
So what does Joe do? He shares.
Every step of Joe’s horse training method, 4BP, is available online via the videos he shares daily on his Facebook page. You can watch and learn how Joe trains these horses, start to finish. He’s created and shared videos covering all kinds of scenarios that come about during the training process; fearful horses, stubborn horses, mare, stallions… and the list goes on and on.
Joe is now reaching over 100k people per week organically and that’s JUST on Facebook. So, what has sharing these videos done for Joe and his family? It’s created free, organic traffic that has peeked the interest of thousands online. Rehoming these horses just got not only easier but more lucrative; their value has increased with the growing interest from the masses. People from around the world now know who Joe and his family are.
Due to the effect of this sharing, Joe and his family are now positioned to begin selling merchandise (which they have begun to do already), as well as advertise for people to come and learn the training method first hand. People are sharing about his training with other people and a network of supporters has formed. But most importantly? Joe and his family can continue on their mission to work with these horses and make the world a better place. Their efforts are now being received globally. Just through sharing, an entirely new world of possibility and opportunity has opened up.
So what is the lesson here? Share.
If you do nothing else for your business today, share. I don’t care which social media, website or email service you use – just SHARE. Get your message out, your why, and all the parts of what you do that light you up.
You are your biggest asset, and after you, it’s those you reach.
The more you share – the more that reach will grow – and the more you’ll find yourself learning along the way as well. Your goals and targets may begin to shift and morph as new connections present themselves. The more connections you make, the bigger your network grows, the more leads, customers, friends, colleagues and possible partners you’ll meet along the way.
You’ll never know what kind of opportunity you’re missing out on until you share. 😉
Samantha Caplan
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