Welcome back! So far we’re moving right along. We’ve covered finding your target market, creating a product and creating a lead magnet to lead to that product so that we can build a list. We’ve even covered your sales presentation to get people to subscribe and buy. If you missed any of these, check out the previous blog posts in this series of how to build your most successful online business.
Next step? You need to get people to SEE your freebies.
Step #4 of starting your online business: Promoting your content and lead magnets anyway you can!
A squeeze page, sales page, or any page on your site, without traffic is like a restaurant in the desert… no one will see it.
With so many ways to generate traffic these days, actually driving consistent traffic is one place where most marketers drop the ball. They just can’t seem to find enough people to give their free lead magnet to!
This is important because the only way to make a lot of money online is by creating lots of traffic. How can people buy from you if they do not see you?
That traffic should be created with the purpose of getting people on your list. If you don’t focus on this, you better hope you are selling a high-ticket product or service and making your focus the delivery of that. If that’s not your goal, you will want to make driving and optimizing traffic a primary action within your business.
Your list, when cultivated well, will often be a HUGE income generator and your most profitable long term asset. How can a list of people opting into a free lead magnet become your most profitable asset? You must think about the lifetime value of a customer on your list… not just the initial sale.
I’ll say that again because it is UBER important! You must think about the lifetime value of a customer on your list…not just the initial sale.
In all honesty, you may not make a ton of money on the first sale, but over time, if you continue to engage with your list and present them with value and irresistible offers, it will really add up. What does traffic have to do with this? Let me explain once more:
The more traffic you run to your free content and lead magnets; the more people opt onto your list; the more opportunities you have to offer these people value; the more opportunities you have to offer these people irresistible offers; the more likely they are to buy from you… and then to keep buying.
A well nurtured, engaged list of 10,000 people can be like having your own ATM that gives you $5,000 to $10,000 and beyond, any time you want!
Here is a key point: One of the most important parts to creating a successful online business is building a list of customers who want to keep hearing from you and buy from you. Too many marketers create a product, build a website and then sit back and wait. And wait, and wait. And wonder why they’re not making any money.
You must actively promote your lead magnet and free content (and offers) any way you can. There’s no use having a valuable freebie if no one’s going to see it. You need to work hard at promoting your free offer and building your list… do NOT expect people to find you haphazardly.
The only way for people to see your offer and join your list is to generate traffic. I know I am repeating myself but I want you to really get it!
How can you generate traffic? Gald you asked! You can use tools such as Google Adwords, Facebook and about a dozen more traffic sources to grow your list faster.
Your entire goal is to build a list of responsive prospects who WANT to hear from you and become customers. The way to build a responsive is to offer up valuable information, products, and services… and then promote them as much as possible. There is no short cut to what I just said; you have to promote; you have to drive traffic.
With the right content and enough traffic, you can get your list to buy from you, again and again… which over time, will build the foundation of a six-figure online business.
Now that we’ve talked about putting eyeballs on your offer…
Go out there, create some ads and drive some traffic!
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