So you need content for your business. It can’t be that hard to right a few paragraphs, right? Technically it isn’t, but if you are trying to market this content on Facebook, LinkedIn, Google – heck, anywhere – you need to make sure you have good content. Great content. The best damn content for your business.
Can you do that? I’m sure that you can with enough practice, time and research, but do you honestly have the time?
Below are the top 5 reasons you need a content writer.
Reason #1 – You Need a Constant Flow of Original Ideas
If you don’t have a constant flow of original ideas to write about to create your content marketing, at some point you will get stuck and may get discouraged from moving forward with your promotional content altogether.
Trends change, even in the steadiest of industries. You need to keep atop of these changes to avoid looking dated. Best-in-class content writers keep up with these trends, ensuring that you are always a step ahead.
Since content marketing is so crucial for the promotion of your business, hiring a professional writer will assure you to have an ever going content flow of original ideas turned into content that is going to promote your business 24/7 and as result, your business will stay profitable.
A “constant flow” doesn’t mean just staying a day or two ahead, either. The best content writers schedule weeks ahead of time. This takes a lot of time, organization, and dedication, so it is best to invest in a professional (it isn’t that pricey, really!) if you cannot dedicate the time needed to do so.
Reason #2 – You Need to Know how to Create Persuasive Content
It’s amazing what we were able to get away with content marketing 10 years ago, but things have changed big time since then.
Today, not only search engines have become smarter ranking quality content better than non-quality content, but the competition is 50 times fiercer too.
What this means for you and your business it’s that you need to find a way to create informative, entertaining and yet persuasive content that is going to get you noticed by your market.
Why does your target market should be interested in reading your content more than that of any of your competitors?
Being able to answer that question can really make a huge difference for the success of your business.
If you are not able to answer this question yourself, though, a professional writer will be able to answer it for you and create persuasive content that will attract your target market.
Reason #3 – You Need to Write Content on Schedule
If you can’t keep up with your content schedule, then hiring a professional freelance writer is definitely a must for you.
Writing content on schedule for your blog, if your blog is where your potential clients find you the most is crucial. It’s also crucial if you are posting this content to your social media pages.
Your reader is more likely to be returning to your blog if they know you post the same day of every day or week.
In my experience, the same time everyday works best for a website – and when using social media, consult your insights and analytics to see the best times to publish based on the best audience times.
Reason #4 – AN UNBIASED LOOK
You know how great your company is. You know how amazing your products and services are. And you know exactly what you mean when you say something. But does your audience have any clue what you mean?
A content writer doesn’t have the personal attachment to your business that will blind him or her from seeing the real meaning of your content. Sometimes that “great” content you wrote doesn’t mean anything to anyone but you. Other times it sends the completely wrong message. It’s the old case of, “Well, I know what I meant.” But what you mean doesn’t matter at all. It’s what your customer gets out of your content that matters.
A content writer will take the message you want to share and make it come to life.
Reason #5 – The Algorithms Always Change!
Facebook is our steady, never-changing friend, right? Wrong! Facebook’s algorithms are always changing, and unless you stay up on these trends, you will miss out on important changes. Remember the catchy headlines from a year ago, like “You’ll Be Amazed At What This Flight Attendant Did!”?
Yeah, those are clickbait, and Facebook doesn’t play with that. Clickbait headlines, vague headlines, off-topic headlines, and headlines that have absolutely nothing to do with your brand are not organically promoted by Facebook. Clickbait is the death nail when you are looking to capitalize on written content.
SEO also matters – even for written content. In the quest for SEO, quality content reigns supreme. Search engines prioritize high-quality content over curated, unoriginal copy. Your best shot at SEO comes with a team of first-class writers.
But Wait – CONTENT WRITERS DON’T KNOW MY BUSINESS OR MY INDUSTRY!
The most obvious concern with hiring a content writer is that he or she isn’t an expert in your field. How can someone who doesn’t know all the inner workings of your services accurately convey what you do to your potential customers?
Well, in many cases, a content writer will actually convey those details much better than you could. A content writer’s unbiased opinion and view of your industry can actually help you create more diverse (yet applicable) content that you may have not even realized you needed.
A website content writer is trained to write for the right audience. Any good writer can do the research necessary to create your content. And he or she can do it a lot faster and more effectively than you can.
Content writing is an essential part of the web design process. By hiring a content writer, you can ensure a fluid process and a seamless final product. Don’t let bad copy ruin a great website.
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